SearchLab — a Dutch Google Ads agency — used agent skills to expand into full-spectrum marketing services. Per-client pricing went from €500/mo to €3,000/mo. Then they co-built Rudys.ai — a productized SaaS, live with paying customers.
Same team · Different leverage · Live since 2025
Agent skills the SearchLab team runs on real client work — and a productized SaaS for the SMBs they couldn't profitably serve before.
Internal use · 50+ skills
Weekly client reports, SEO audits, ICP research, ad copy variations, content briefs, technical site audits. Skills that turn senior-time-intensive deliverables into 4-minute outputs the team triggers on demand.
Google Ads → full-spectrum
With skills doing the production lift, SearchLab expanded into websites, SEO, ICP work, and content — without hiring a new team for each service. Same headcount, much wider offer.
Co-built · €19–€99/mo
The same agent-skill pattern, packaged as software for SMBs. Plumbers, consultants, coaches running marketing on the platform themselves — customers SearchLab couldn't profitably serve as an agency.
SearchLab repositioned from "Google Ads agency" to a full-spectrum AI-powered marketing firm. The agent skills compressed delivery time enough that the team could ship websites, SEO, ICP work, and reporting at margin — without hiring per service line.
Per-client pricing moved from €500/mo to €3,000/mo for clients who took the full offer. The same pattern, packaged as software, became Rudys.ai — live with paying SMB customers.
"Most consultants give you a deck. Semicolon built the actual systems our team runs every day — and a SaaS product alongside it."
"You're the first AI agency we've worked with who actually delivered."
— reported back by SearchLab's clients, after engagements with other AI agencies that ended in decks and demos.
What SearchLab did isn't bespoke. It's the pattern — built once, productized, repeatable.
Build Day · €5,000
One day, one shipped skill, with your team in the room. The same way SearchLab started — a single deliverable, working, owned by your team.
Skill Pack · €12,000
Three shipped skills, async delivery, handoff to your team. Sold on count, not time — the productized version of what we built with SearchLab over months.
Your operating system
Each shipped skill replaces hours of senior time per week, every week. They compound. Your team's leverage grows without your headcount growing.
Drop your details and we'll send a calendar link within 24h. On the call we run Claude Code on your actual work — live, no slides. If the Build Day's a fit, we ship a skill within a week. You don't pay if you don't walk out with something usable.